Fidget: Mazes of Boreternia
Privacy Policy

Last updated: 18 October 2026

Fidget is a maze game for iPhone and iPad made by Ryan Zarb ("we"). This policy explains what information the game uses and why. We don't run our own servers and we never sell your information.

What we don't collect

We don't ask for your name, email, location, contacts, photos or any account with us. The game has no chat and no way to share personal content.

Advertising (Google AdMob)

Fidget is free and shows ads between mazes, plus an optional ad you can choose to watch for an extra heart. Ads are provided by Google AdMob. To show and measure ads, Google may collect:

• device identifiers, including the advertising identifier (IDFA) if you allow tracking;
• advertising data, such as which ads were shown and tapped;
• usage and diagnostic data, such as app interactions, crash data and performance data;
• approximate location derived from your IP address.

Before the first ad, the game asks Apple's "Allow tracking?" question. If you decline, Google shows non-personalised ads and the advertising identifier isn't shared. In regions that require it (such as the EEA and UK), a consent form from Google's User Messaging Platform asks for your choice first. You can change tracking at any time in iOS Settings → Privacy & Security → Tracking.

Google's use of this data is covered by Google's Privacy Policy and How Google uses information from sites or apps that use its services.

Buying Remove ads turns ads off and stops AdMob requests for interstitial ads.

Purchases

The Remove ads purchase is handled entirely by Apple through the App Store. We never see your payment details. The game only checks with Apple whether the purchase is owned.

Game Center

If you're signed in to Game Center, your best maze is submitted to a leaderboard and achievements are reported to Apple. Game Center is run by Apple under Apple's Privacy Policy, and you can sign out in iOS Settings → Game Center.

Progress backup (iCloud)

Your lifetime progress (best maze, mazes cleared, trinkets found and similar game stats) is backed up to your own iCloud account using Apple's iCloud key-value storage, so it carries over to a new device. We can't access it. Your settings and the run in progress stay on your device.

Children

Fidget is rated 4+ but isn't designed for or directed at children under 13, and we don't knowingly collect personal information from them. Ads are requested with a general-audiences content rating.

Your choices

• Decline tracking in the game's prompt or in iOS Settings → Privacy & Security → Tracking.
• Reset your advertising identifier in iOS Settings.
• Buy Remove ads to stop interstitial ads.
• Delete the app to remove all data stored on your device.

Changes

If this policy changes, we'll update this page and the date above.

Contact

Questions about privacy? Open an issue at github.com/averack/fidget-privacy/issues.